“Feeling hot? Buy our fan today!” 🥵
Is what I would consider lazy, amateur, generic copywriting. In my opinion…
The leading question “feeling hot” is restating the obvious, and not in a way that validates someone’s inner feelings.
✅ Nobody should have to swim to work in their sweat. JasoFan has your back.
✅ You didn’t study this hard to sweat at your desk. Let’s making coding comfortable again with JasoFan.
Are examples of speaking directly to someone and creating intrigue about the product.
❌ Buy our fan
Does your audience like being told what to do? Even if they do… do they like being told to buy something or do they like to be told/encouraged to treat themselves, invest in their future, strengthen a bond with loved ones, etc.
❌ Today
Is not a sense of urgency.
Try something that implies today and implies buy now like
✅ Get ready for the coolest commute of your life.
Or if you really have to remind them to buy now, try a mantra like
✅ Don’t sweat it, just get it.
And work that into your title and CTA like the bread of sandwich so it’s the first and last thing people remember from reading your copy.
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